Introduction In modern rapidly changing business world, maintaining an edge of the rivals is essential. Market research has traditionally been a core approach for gaining a competitive advantage, but the advent of Artificial Intelligence (AI) has revolutionized this process. Tools driven by AI are transforming how companies collect, process, and a

Overview Social media marketing is evolving dramatically in recent years, shaped by changes in innovation, consumer actions, and business needs. A major transformation in the marketing landscape has been the emergence of artificial intelligence (AI). AI’s capability to reshape social media marketing is capturing the focus of businesses and market